when you read the lawsuit brought
yesterday by the Commonwealth of
Massachusetts against jewel labs
claiming the e-cigarette company
aggressively marketed its product to
children and teens you wonder if anyone
at Jewel ever thought to ask gee do you
think anybody will find this marketing
strategy unseemly or even do you think
we could go to hell for this in a
statement a spokesman for jewel Austin
finian said we do not intend to attract
underage users but as a kid might say
sure Jan the allegations laid out in the
lawsuit are compelling and thoroughly
appalling it claims that jewel created
for its 2015 launched an advertising
campaign designed to target the cool
crowd among young people according to
the lawsuit the e-cigarette company
hired young looking models photographed
female models and sexually provocative
poses and purchased advertising space
for these images on countless websites
frequented by underage consumers
including Cartoon Network calm 17 calm
and Nickelodeon's Nick comm and Nick J
are calm sites where preschoolers play
games Jule also purchased ads on a host
of websites designed to help middle
school and high school students with
their homework the lawsuit claims you're
doing your math homework and up pops an
ad for jewel the Massachusetts Attorney
General Maura Healey said at a news
conference this week the company also
sought to recruit celebrities and social
media influencers with large numbers of
underage followers such as Miley Cyrus
and Instagram influencer Lucas Abbott
this isn't the first time a company
selling nicotine products has been
accused of targeting children Joe Camel
the cartoon mascot for Camel cigarettes
was the subject of a similar lawsuit
Mangini v r.j. Reynolds Tobacco Company
in 1997 under public pressure RJR
settled out of court and retired its 10
year old Joe Camel logo research showed
that four kids Joe Camel was as
recognizable as Mickey Mouse and this
was only through the more limited
advertising venues of the day such as
television billboards and magazines the
lawsuit against jewel underscores the
degree to which the internet and social
media have in
priest companies access to underage
consumers with kids on screens more than
seven hours a day according to a 2019
report from Common Sense Media they are
more available than ever to companies
who want to influence them to buy their
products whether it be through
entertainment websites educational
websites or social media platforms
Jools marketing on Twitter proved
especially effective almost 81% of
Twitter users who followed the official
dual Twitter account were between the
ages of 13 and 20 according to the
lawsuit
Jools quarterly retail sales were highly
correlated with the number of jewell
related tweets that appeared on Twitter
meanwhile Joule circumvented the
restrictions on Facebook and Instagram
against paid advertisements for tobacco
products including e-cigarettes by
paying online
yesterday by the Commonwealth of
Massachusetts against jewel labs
claiming the e-cigarette company
aggressively marketed its product to
children and teens you wonder if anyone
at Jewel ever thought to ask gee do you
think anybody will find this marketing
strategy unseemly or even do you think
we could go to hell for this in a
statement a spokesman for jewel Austin
finian said we do not intend to attract
underage users but as a kid might say
sure Jan the allegations laid out in the
lawsuit are compelling and thoroughly
appalling it claims that jewel created
for its 2015 launched an advertising
campaign designed to target the cool
crowd among young people according to
the lawsuit the e-cigarette company
hired young looking models photographed
female models and sexually provocative
poses and purchased advertising space
for these images on countless websites
frequented by underage consumers
including Cartoon Network calm 17 calm
and Nickelodeon's Nick comm and Nick J
are calm sites where preschoolers play
games Jule also purchased ads on a host
of websites designed to help middle
school and high school students with
their homework the lawsuit claims you're
doing your math homework and up pops an
ad for jewel the Massachusetts Attorney
General Maura Healey said at a news
conference this week the company also
sought to recruit celebrities and social
media influencers with large numbers of
underage followers such as Miley Cyrus
and Instagram influencer Lucas Abbott
this isn't the first time a company
selling nicotine products has been
accused of targeting children Joe Camel
the cartoon mascot for Camel cigarettes
was the subject of a similar lawsuit
Mangini v r.j. Reynolds Tobacco Company
in 1997 under public pressure RJR
settled out of court and retired its 10
year old Joe Camel logo research showed
that four kids Joe Camel was as
recognizable as Mickey Mouse and this
was only through the more limited
advertising venues of the day such as
television billboards and magazines the
lawsuit against jewel underscores the
degree to which the internet and social
media have in
priest companies access to underage
consumers with kids on screens more than
seven hours a day according to a 2019
report from Common Sense Media they are
more available than ever to companies
who want to influence them to buy their
products whether it be through
entertainment websites educational
websites or social media platforms
Jools marketing on Twitter proved
especially effective almost 81% of
Twitter users who followed the official
dual Twitter account were between the
ages of 13 and 20 according to the
lawsuit
Jools quarterly retail sales were highly
correlated with the number of jewell
related tweets that appeared on Twitter
meanwhile Joule circumvented the
restrictions on Facebook and Instagram
against paid advertisements for tobacco
products including e-cigarettes by
paying online
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