How Will E-Cigarette Affect This Generation's Health?


when you read the lawsuit brought

yesterday by the Commonwealth of

Massachusetts against jewel labs

claiming the e-cigarette company

aggressively marketed its product to

children and teens you wonder if anyone

at Jewel ever thought to ask gee do you

think anybody will find this marketing

strategy unseemly or even do you think

we could go to hell for this in a

statement a spokesman for jewel Austin

finian said we do not intend to attract

underage users but as a kid might say

sure Jan the allegations laid out in the

lawsuit are compelling and thoroughly

appalling it claims that jewel created

for its 2015 launched an advertising

campaign designed to target the cool

crowd among young people according to

the lawsuit the e-cigarette company

hired young looking models photographed

female models and sexually provocative

poses and purchased advertising space

for these images on countless websites

frequented by underage consumers

including Cartoon Network calm 17 calm

and Nickelodeon's Nick comm and Nick J

are calm sites where preschoolers play

games Jule also purchased ads on a host

of websites designed to help middle

school and high school students with

their homework the lawsuit claims you're

doing your math homework and up pops an

ad for jewel the Massachusetts Attorney

General Maura Healey said at a news

conference this week the company also

sought to recruit celebrities and social

media influencers with large numbers of

underage followers such as Miley Cyrus

and Instagram influencer Lucas Abbott

this isn't the first time a company

selling nicotine products has been

accused of targeting children Joe Camel

the cartoon mascot for Camel cigarettes

was the subject of a similar lawsuit

Mangini v r.j. Reynolds Tobacco Company

in 1997 under public pressure RJR

settled out of court and retired its 10

year old Joe Camel logo research showed

that four kids Joe Camel was as

recognizable as Mickey Mouse and this

was only through the more limited

advertising venues of the day such as

television billboards and magazines the

lawsuit against jewel underscores the

degree to which the internet and social

media have in

priest companies access to underage

consumers with kids on screens more than

seven hours a day according to a 2019

report from Common Sense Media they are

more available than ever to companies

who want to influence them to buy their

products whether it be through

entertainment websites educational

websites or social media platforms

Jools marketing on Twitter proved

especially effective almost 81% of

Twitter users who followed the official

dual Twitter account were between the

ages of 13 and 20 according to the

lawsuit

Jools quarterly retail sales were highly

correlated with the number of jewell

related tweets that appeared on Twitter

meanwhile Joule circumvented the

restrictions on Facebook and Instagram

against paid advertisements for tobacco

products including e-cigarettes by

paying online

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